by Kurt Abel | Oct 23, 2026 | Case Study
At Comic-Con International: San Diego, attention is abundant and memory is scarce. Every aisle is crowded with towering displays, celebrity appearances, exclusive merchandise, and immersive environments. Yet only a small number of activations become true destinations:... 
by Kurt Abel | Oct 23, 2026 | Case Study
For years, the events industry operated under a simple assumption: bigger experiences generated bigger results. Larger venues, bigger stages, more attendees, and increasingly elaborate productions were viewed as indicators of success. While those elements still play... 
by Joey Meltzer | Oct 2, 2025 | Case Study
When it comes to events, global brands face a unique challenge. They want to tell a single, powerful story across multiple countries, but they also need to make sure that story lands perfectly with each local audience. That’s the essence of global brand experience... 
by Bronagh Schnauer | Sep 10, 2025 | Case Study
Who says having limits means being constrained—or boring? At Glow Studio, we see designing with constraints as a creative advantage rather than shackles. Whether it’s budget, time, or space limitations, that’s no reason—or excuse—to think small and bland. Instead,... 
by James Schnauer | Aug 15, 2025 | Case Study
Most activations fail by using flashy technology like AR goggles as a gimmick, isolating rather than engaging. Cool tech grabs attention—but it doesn’t create human connection or lasting memories. The real game-changer? Using experiential design to expand interaction,... 
by James Schnauer | May 12, 2025 | Case Study
Shark Week is a thrilling annual event that immerses audiences in the mysterious world of sharks, and the 2019 edition in Los Angeles took it to new heights. With a mix of jaw-dropping documentaries, shark attack analysis, and conservation efforts, Los Angeles became...