by Kurt Abel | Oct 23, 2026 | Case Study
At Comic-Con International: San Diego, attention is abundant and memory is scarce. Every aisle is crowded with towering displays, celebrity appearances, exclusive merchandise, and immersive environments. Yet only a small number of activations become true destinations:... 
by Kurt Abel | Oct 23, 2026 | Case Study
For years, the events industry operated under a simple assumption: bigger experiences generated bigger results. Larger venues, bigger stages, more attendees, and increasingly elaborate productions were viewed as indicators of success. While those elements still play...