by James Schnauer | Jun 15, 2025 | Case Study
Most activations fail by using flashy technology like AR goggles as a gimmick, isolating rather than engaging. Cool tech grabs attention—but it doesn’t create human connection or lasting memories. The real game-changer? Using experiential design to expand interaction,...
by James Schnauer | May 12, 2025 | Case Study
Shark Week is a thrilling annual event that immerses audiences in the mysterious world of sharks, and the 2019 edition in Los Angeles took it to new heights. With a mix of jaw-dropping documentaries, shark attack analysis, and conservation efforts, Los Angeles became...
by James Schnauer | Apr 12, 2025 | Case Study
At Glow, we believe in the power of storytelling to connect, inspire, and leave lasting impressions. When we partnered with Scripps Networks Interactive, our goal was to craft an experience that would engage and captivate audiences, all while staying true to the...