At Glow, we believe in the power of storytelling to connect, inspire, and leave lasting impressions. When we partnered with Scripps Networks Interactive, our goal was to craft an experience that would engage and captivate audiences, all while staying true to the brand’s commitment to creating content that resonates. Through this partnership, we worked together to bring Scripps’ storytelling to life in a way that would leave a lasting impact on viewers.
One of the standout projects was our work at MIPCOM Cannes 2015, where we created immersive, multi-sensory brand activations that blurred the lines between traditional media and real-world experiences. Using cutting-edge technology, rich visual design, and interactive elements, we helped Scripps’ content leap off the screen, allowing fans to engage in ways they never imagined possible. The combination of augmented reality, experiential installations, and engaging narratives turned ordinary moments into unforgettable experiences.
At MIPCOM, we developed a one-of-a-kind pop-up event that allowed attendees to step directly into the worlds of their favorite shows. From food-centric programming to travel and adventure, each activation mirrored the essence of Scripps’ diverse network of channels. Guests could feel like they were actually living the stories they loved, while discovering new content and deepening their connection with the brand.
Glow’s work with Scripps exemplified how storytelling can transcend the screen and create authentic, emotional connections with an audience. By tapping into the core of Scripps’ content—adventure, discovery, and passion—we helped craft an experience at MIPCOM 2015 that truly stuck with viewers, making them feel connected to the stories long after they left.
