Shark Week is a thrilling annual event that immerses audiences in the mysterious world of sharks, and the 2019 edition in Los Angeles took it to new heights. With a mix of jaw-dropping documentaries, shark attack analysis, and conservation efforts, Los Angeles became the heart of Shark Week, hosting special events, screenings, and public appearances by experts like Dr. Sylvia Earle. It was a celebration that combined entertainment with awareness, engaging viewers in a deeper understanding of these powerful creatures of the deep.
To further amplify the experience, Discovery partnered with Glow to create an unforgettable, immersive journey that extended the excitement of Shark Week beyond the screen. Known for its innovative brand activations, Glow helped transform Shark Week into a fully interactive exploration of the ocean’s depths. Using cutting-edge technology, Glow designed an experience that allowed guests to dive into the underwater world without getting wet. One of the most exciting features was a 360° projection dome, which simulated a shark dive, giving participants the sensation of being submerged in deep waters, surrounded by curious great whites.
Glow’s activation was designed around the core themes of adventure, curiosity, and wonder, and it delivered on every front. With a combination of immersive storytelling, bold visual design, and the latest in interactive technology, the experience brought Discovery’s mission—to inspire and inform—into an entirely new dimension. Shark Week 2019 wasn’t just something to watch; it was something to feel. The event amplified the excitement of the week, helping fans connect on a deeper level with the mystery, majesty, and conservation of sharks, offering a powerful reminder of the unexplored stories beneath the waves.
