Tag: Retail

24
Nov

RDI’s Annual ‘Student Design Challenge’ – Recap

Retail Design Institute Southern California – Student Challenge ‘Beauty’

Students, members and colleagues of the Retail Design Institute Southern California Chapter recently met at the Vidal Sassoon Academy in Downtown Santa Monica for the annual “Student Design Challenge,” which was held on November 13th.

In recognition of the Institutes’ 2014 International Student Store Design Competition (‘Beauty’) and concurrent with LA Fashion Week, this year’s challenge was an opportunity to explore the world of beauty and bring it to life in a retail environment; each of the students was tasked with creating a new concept salon for Vidal Sassoon. Creative leaders from the Vidal Sassoon Academy were on hand to give the students an introduction to the values and history of the brand, which helped spark some ideas.

IMG_3825

The students were assigned a mentor from the design/retail industry who helped guide the work throughout the afternoon. The day of brainstorming was then followed by an evening review of the designs, and the final two teams were then selected and had a short amount of time to produce a model. Once the winner had been chosen, the students then had a chance to relax and network among fellow members and friends of the Institute.

IMG_3817

In the end, the teams were judged on expression of the brand, engagement of the senses, innovative use of materials, integration of communication, graphics, and other specific retail disciplines where relevant.

Students from various local schools including Cal State Long Beach, Art Center College, SMC, and USC attended and participated, and each team came up with a concept that was truly impressive.

For members of the RDI, the event was a chance to evaluate emerging design talent and give back to the growing design community in LA. For students, it was an invaluable opportunity to meet with seasoned professionals from leading design firms and internationally recognized brands such as BCBG, Gensler, Guess, Forever 21 & others.

IMG_3828

 

IMG_3844

All in all, it was a great night, with delicious appetizers and drinks to go around. The evening was sponsored by the Sassoon Academy and Glow.

For more information on the event and the Retail Design Institute, please visit our chapter’s website here.

IMG_3827

 

IMG_3841

01
Apr

I.Martin Bicycle Shop Design Featured on Retail Design Blog

A great way to start off the month of April, we are thrilled to have our work featured  yet again on the Retail Design Blog!  The RDB highlighted our design for the new I.Martin Bicycle retail shop, located on Beverly Boulevard here in Los Angeles.  The feature showcases several photos of the store, as well as descriptions and a little bit of insight into what our design process was approaching the new space.

Check out the full story on Retail Design Blog here.

21
Mar

New Design for I.Martin Bicycle Shop – Los Angeles

I.Martin, a sister store of the LA staple Helen’s Cycles, has been revamped with an updated design by – you guessed it – none other than Glow!

The shop, located on Beverly Drive, was a fun project to work on right in our own backyard, yet the design challenge was to merge two different store units and bring the experienced sales staff front and center. The entire interior, including walls, ceiling and service were finished in a single color.

Paired with this was reclaimed oak beams and wood effect laminate to allow a background that let the bikes stand out. A more centralized checkout finished in strips of old oak beams was positioned near the front door, allowing for better interaction with the customers.

The company’s corporate colors of black, yellow and orange were introduced into the flooring and upholstery accents, and custom pendant lights made from spokes, hubs and chains hang over the checkout area. The idea of reusing existing materials was to  reference the nearly 30-year-old brand yet add a more modern feel.

Check out the gallery above for some interior shots of the new I.Martin shop design.