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Tag: RDI

24
Nov

RDI’s Annual ‘Student Design Challenge’ – Recap

Retail Design Institute Southern California – Student Challenge ‘Beauty’

Students, members and colleagues of the Retail Design Institute Southern California Chapter recently met at the Vidal Sassoon Academy in Downtown Santa Monica for the annual “Student Design Challenge,” which was held on November 13th.

In recognition of the Institutes’ 2014 International Student Store Design Competition (‘Beauty’) and concurrent with LA Fashion Week, this year’s challenge was an opportunity to explore the world of beauty and bring it to life in a retail environment; each of the students was tasked with creating a new concept salon for Vidal Sassoon. Creative leaders from the Vidal Sassoon Academy were on hand to give the students an introduction to the values and history of the brand, which helped spark some ideas.

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The students were assigned a mentor from the design/retail industry who helped guide the work throughout the afternoon. The day of brainstorming was then followed by an evening review of the designs, and the final two teams were then selected and had a short amount of time to produce a model. Once the winner had been chosen, the students then had a chance to relax and network among fellow members and friends of the Institute.

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In the end, the teams were judged on expression of the brand, engagement of the senses, innovative use of materials, integration of communication, graphics, and other specific retail disciplines where relevant.

Students from various local schools including Cal State Long Beach, Art Center College, SMC, and USC attended and participated, and each team came up with a concept that was truly impressive.

For members of the RDI, the event was a chance to evaluate emerging design talent and give back to the growing design community in LA. For students, it was an invaluable opportunity to meet with seasoned professionals from leading design firms and internationally recognized brands such as BCBG, Gensler, Guess, Forever 21 & others.

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All in all, it was a great night, with delicious appetizers and drinks to go around. The evening was sponsored by the Sassoon Academy and Glow.

For more information on the event and the Retail Design Institute, please visit our chapter’s website here.

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07
May

RDI ‘Student Portfolio Review’ Wrap Up 2014

Students, members and colleagues of the Retail Design Institute Southern California Chapter met at the Gensler office space in Downtown Los Angeles for the annual “Student Portfolio Review,” which was held on April 30th.

Following the success of this extremely popular event last year, the evening did not disappoint, giving the professionals and students a chance to swap ideas and make introductions through a creative ‘speed dating’ style review of creative work.

Students nearing graduation from various Southern Callifornia schools (including Cal State Long Beach, Art Center College, and USC, among others) attended, along with several participating mentors and professionals throughout the local design industry.  The evening was open to all disciplines related to the practice of retail design, including Architecture, Planning, Interior Design, Exhibition Design, Graphic Design, Visual Merchandising, Set Decorating, Digital and Interactive Design.

For many members of the RDI, the event was a chance to evaluate emerging design talent and to potentially add energetic new additions to their studios.  For students, it was an invaluable opportunity to meet with seasoned professionals from leading design firms and to receive feedback on their portfolios before graduating.

All in all, it was a great night, with plenty of drinks to go around and delicious Australian-themed food from the Downtown LA artisan pie shop, The Bronzed Aussie.

For a photo gallery of the event, click here.

28
Apr

Retail Design Institute’s ‘Student Portfolio Review’ This Wednesday, 4/30

Looking for new retail design talent to join your team with a fresh perspective, providing an energetic addition to your studio? Or are you interested to meet with seasoned professionals from leading design firms in Southern California to seek their advice on your portfolio before graduating?

Then please join us for the RDI Southern California Student Portfolio Review.  We’re happy to be sponsoring this year, and we’re expecting a great turn out!

Following this extremely popular and successful event last year, the evening promises an opportunity for professionals and students to network and exchange ideas through a rapid review of creative work, at Gensler’s office space located in Los Angeles. We extend this valuable opportunity to students in all disciplines related to the practice of retail design – Architecture, Planning, Interior Design, Graphic Design, Visual Merchandising, Set Decorating, Digital & Interactive Design….

Highlights:
– 50-75 students from Southern California colleges.
– fast paced format ‘speed dating’ style to review new emerging talent.
– light refreshments provided by Glow
– complimentary tickets for pre-registered participants/attendees.

The event will be held from 6:30-9:30 pm.

To get more information about this event and to buy your tickets, click here.