LOCATION: Los Angeles, California
First established in the UK by the Mascolo family, Essensuals London on Melrose is the first US flagship location, representing the next generation of salons from the hairdressing innovators. The space perfectly embodies the English identity coupled with a fashion-forward concept. The main design consisted of creating zones for shampooing, styling, retail, and the upstairs “Color Box.” The iconic Union Jack welcomes at the entrance, embedded into the two-toned epoxy floor, directing a path throughout the space. A design inspired by nature, the mercury “pebble” lighting chandeliers provide both an exciting retail focal point as well as a soothing ethereal surrounding in the shampoo area. A series of custom champagne powder coated stylist stations are individually outlined with LED light strips reminiscent of a glamorous production set. High back tufted reception seating reaching eight feet high resembles a sophisticated pub ambiance. Large interchangeable graphic panels boast fashion shots in editorial format. The entire styling area gives prominence to a wrapping ceiling canopy finished in dark stained bamboo, concealing lighting as well as ventilation. Upstairs, a mural highlights important moments spanning the four decades of the Mascolo hairdressing brand.