GLOW DESIGNS A NEW SPACE FOR ENDEMOL AT MIPCOM 2010
A change in location is the perfect opportunity to refresh and update the brand’s presence at the market.
Glow works closely with Endemol to create an environment that pulls together all of the various companies that fall under its umbrella. With over 80 companies from 26 different countries it is important that they all be unified under the one brand, yet still feature their individual identities.
One of the key objectives is to keep an open and flowing layout, while still allowing for semi-private meetings. The meeting areas are separated from the main space by a series of angled arches, allowing for enough privacy while still remaining connected to the rest of the stand. Completing the arches with frosted glass infill panels helps to screen off the booth from the main aisle, offering the right amount of privacy while still showing the activity inside. Rear projection onto the surface allows content to be viewed from both sides.
The main lounge features a series of high-level screening podiums, that also serve as additional meeting areas. These are also used as extra seating during the lunch service and cocktail events. Low benches with screening podiums wrap the full height glazed wall for open plan meetings. The bar is centrally located with easy access from both the interior and the terrace. The overall impact is exactly what the client was trying to achieve – a light and bright space that is friendly and relaxed, yet professional.
