BEHRINGER @ Prolight + Sound 2011
Winning the bid for Behringer’s Prolight + Sound booth, Glow’s design emphasizes contrast – simple modular shapes but an angular arrangement, black and white against bold yellow.
The effect is at once streamlined and dynamic; a space that immediately engages the visitor, but doesn’t overwhelm with information.This approach was especially useful given the focus on product display. With over 150 products at the show, it was important to present an organized layout to attendees. Using the yellow stripes to visually delineate and highlight display areas, products were grouped into six custom modular counters. The open plan allowed for easy hands-on access, with sales staff interacting freely with visitors. Glow mapped the placement of each product pre-show, using the actual product dimensions to ensure adequate display space.
This attention to detail combined with a standout design, made for a highly successful show. From Behringer: “Months of planning and preparation paid off in the realization of the most efficient, trouble-free trade show experience in our company’s history” and “the open layout allowed the booth to be consistently packed full of people”. Working with the Behringer team, Glow delivered a high-quality and rewarding tradeshow experience.
